How can marketers alter beliefs about a product

Newer Post Older Post Home. Subscribe to: Post Comments Atom. Back to the Main Page. Popular Posts. Altering consumer attitude is a key s Total Pageviews. Notify me of new posts via email. Menu Skip to content Home About Contact. Search for:. They are classified into four functions: i Utilitarian Function, ii Ego-defensive function iii Value expressive function and iv Knowledge Function For example, Value Expressive Function ; Attitudes can be expressed when the consumer reflect a product or service based on their self concept or central values.

Share this: Twitter Facebook. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public. Name required. Follow Following. How can negative attitudes toward a product be changed? How can marketers alter beliefs about a product? Give some examples of how marketers have changed negative attitudes about a product or added or altered beliefs about a product.

Beliefs are knowledge that each individual holds to be true in their world. If the belief is strong for a certain brand then the attitude will be positive. To change negative attitudes toward a product would have to start with turning that negative attitude into a positive attitude. This may include the company changing things around and making the product more convenient.

To change beliefs the company may have to add new products or emphasize the importance of some beliefs over others. An example of how marketers have changed beliefs about a product was the Nabisco Company changing the belief that they only sell junk food. They came out with the new calorie packs suggesting they can cater to a public trying to lose or watch their weight.

Dylan Brandon October 24, at PM. Newer Post Older Post Home. Expert's Answer Solution. Feedback :. Next Previous. Related Questions. Identify and understand the psychological factors that affect consumer buying decisions. Psychological factors include perception, motivation, learning, values, beliefs, and attitudes.

These factors allow consumers to interact with the world around How they are formed and give an example of this process in a marketing context.